PalletOne Unveils Web Site and New Image
BARTOW - March 25, 2002- PalletOne, America's largest pallet manufacturer, today launched PalletOne.com (www.PalletOne.com). In unveiling the new site, the company cited the extended development of its new corporate identity and 'For Every Move You Make' branding initiative. The company name, logo and website were designed to reflect its position as the national leader in pallet manufacturing while maintaining its identity as the leader in the local and regional markets it serves.

PalletOne.com offers an integrated snapshot of the newly formed company as well as complete descriptions of PalletOne's broad product and service offerings. The site also provides detailed information about the latest in global pallet export requirements, locations, company history, management information, pallet basics for new customers, news and helpful industry links.

According to Howe Wallace, President and Chief Executive Officer of PalletOne, Inc., the image, web site and tagline define the company's mission. "Our mission is to be the number one pallet builder in the markets that we serve. We want to be the low cost, high service provider that customers call first when looking for pallet solutions," said Wallace, "To be the best, we are focused on continually improving our capability of producing pallets at the lowest possible cost. We strive to be the best at meeting the customers' expectations in terms of quality and service. As we do these things successfully, we will be the first call customers make when they need pallets."

Wallace said the modifier 'For Every Move You Make' was chosen because it embodies PalletOne's ability and desire to meet its customer's varied service needs. "We have experience with a broad range of industries. We have been working to develop creative packaging solutions for a long time. We have a record of success in all aspects. We can take the lessons we learn from one customer experience and use them to help transform others in different industries. We help our customers to be smarter and more efficient consumers of pallet related products and services. It is this expertise combined with our strength and extensive network that give us a competitive advantage."

"We selected the tagline 'For Every Move You Make' because it best represents our competitive edge. It communicates to customers that we are their partner in achieving a long-term reduction in shipping costs," adds Wallace.

PalletOne operates 12 facilities throughout Florida, Georgia, Indiana, Louisiana, Maine, North Carolina, Texas and Wisconsin and employs over 1,000 workers. The company specializes in pallets for the agricultural, building products, paper, manufacturing and distribution industries. PalletOne was recently formed by the divestiture of the pallet manufacturing operations of IFCO Systems, formerly known as PalEx, a leading consolidator of pallet businesses in North America.

The PalletOne.com site, print-to-web campaign and corporate identity were developed by ProLogic Corporation. Headquartered in Houston, TX, ProLogic offers complete, integrated solutions that help companies build stand-out brands. From identity design and top-quality graphic presentations to complete online experiences, ProLogic can establish and maintain a look and feel that delivers results.

 TRADE 2002-01
Jennifer Daniels
Marketing Communications
863.533.1148 x1306
jdaniels@PalletOne.com