My favorite ad of the Super Bowl? The Dodge truck ad showing pictures of farming situations with radio personality Paul Harvey being voiced over with his speech “So God Made a Farmer.”
While reading the speech is a beautiful thing, hearing Harvey, who died in 2009, deliver it is better still. At this point, it’s easy to find it on the internet. Takes two minutes to listen.
The ad ends with the tribute, “To the farmer in all of us.” The virtues described in this have special appeal: resourcefulness, hardworking and long-working, being a person that does the extra, being the person your kids want to follow, being the person who doesn’t cut corners even when no one looks. I couldn’t help but think: “They may not be farmers but those are the kind of people I work with every day.”
Here’s the speech:
And on the 8th day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.
“I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild. Somebody to call hogs, tame cantankerous machinery, come home hungry, have to wait lunch until his wife’s done feeding visiting ladies and tell the ladies to be sure and come back real soon — and mean it.” So God made a farmer.
God said, “I need somebody willing to sit up all night with a newborn colt. And watch it die. Then dry his eyes and say, ‘Maybe next year.’ I need somebody who can shape an ax handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make harness out of haywire, feed sacks and shoe scraps. And who, planting time and harvest season, will finish his forty-hour week by Tuesday noon, then, pain’n from ‘tractor back,’ put in another seventy-two hours.” So God made a farmer.
God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop in mid-field and race to help when he sees the first smoke from a neighbor’s place. So God made a farmer.
God said, “I need somebody strong enough to clear trees and heave bails, yet gentle enough to yean lambs and wean pigs and tend the pink-combed pullets, who will stop his mower for an hour to splint the broken leg of a meadowlark.”
It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed and rake and disc and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and finish a hard week’s work with a five-mile drive to church. Somebody who’d bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life doing what dad does, “So God made a farmer.”
PalletOne CEO Howe Wallace
Since 2005, he has been sharing his thoughts on the organization, leadership, and communication in an online daily note to teammates called Daily with HQ.